In 2021, it has never been more important to leverage digital marketing tools to engage with customers, no matter their stage in the buyer’s journey. However, using the right platforms can be a challenge for many marketers. Enter Pardot forms – an easy-to-use platform that helps you create engaging forms and pages that capture leads and nurture them through the sales funnel. In this blog post, we will discuss the top 6 Pardot form features you should use in 2023 to ensure better engagement with your audiences. From built-in automation to customizing forms, find out how you can take advantage of these features to reach more customers and generate more sales.
Pardot Advanced Form Features
Feature 1: Progressive Profiling
Progressive profiling is a Pardot form feature that allows you to gradually gather more information about your leads as they move through your marketing funnel. By starting with basic information and then asking for more detailed information as leads move further down the funnel, you can avoid frustrating your leads with too many questions upfront. Progressive profiling can also help you to segment your leads more effectively since you’ll have more complete information about them.
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Feature 2: Dependent Fields
In Pardot, dependent fields allow you to show or hide fields based on the value of another field. This can be helpful if you have a long form with several questions that may not be relevant to all prospects.
For example, let’s say you have a field for job title. If someone selects “student” as their job title, you might want to hide the company name field since it’s not relevant. But if they select “marketing manager” as their job title, you would want to show the company name field so you can segment your leads accordingly.
Dependent fields can also be used to pre-fill other fields on your form. For example, if you have a dropdown menu of states, you can use dependent fields to pre-fill the city and zip code fields based on the state that’s selected. This saves your prospects from having to enter in their address information manually and ensures that your data is accurate.
To set up dependent fields in Pardot, go to Forms > Manage Fields and click on the field that you want to be dependent on. Then, select “Show/hide other fields” or “Pre-fill other fields” from the dropdown menu. Finally, choose which fields should be shown or hidden based on the value of the first field.
Feature 3: Kiosk Mode
Kiosk mode is a great way to keep your forms looking consistent and engaging, even when you’re not around to monitor them. When you enable kiosk mode, your form will be locked in a specific state, meaning that users will only be able to interact with it in the way that you’ve intended. This is perfect for ensuring that your forms are always up-to-date and accurate, as well as making sure that they’re always engaging for your users.
Feature 4: reCAPTCHA
reCAPTCHA is a Google service that helps protect websites from spam and abuse. By using reCAPTCHA, you can ensure that your forms are only being used by humans, not bots. This can help reduce the amount of spam submissions, and make sure that your form submission data is clean.
Feature 5: The ‘Not You?’ Link
If someone fills out your form and they’re not who you think they are, you can use Pardot’s “Not You?” feature to reach out to them. This is a great way to engage with your leads and make sure that they’re the right fit for your product or service.
Feature 6: Thank You Content
When a form submission is made, Pardot automatically generates a generic thank-you message. However, you can also create custom thank-you content for each form. This is a great way to show your appreciation for someone taking the time to fill out your form, and it can also be used as an opportunity to deliver additional information or links that may be of interest.
To create custom thank-you content for a form, simply go to the “Thank You Content” tab when editing the form and enter the desired content in the WYSIWYG editor. You can use any of the available format options, including headings, lists, images, and links. Once you’re satisfied with your content, just click “Save” and your changes will be saved.
Conclusion
Pardot forms make it easy to capture data and build better relationships with your prospects. With the right features, you can create a powerful form that boosts engagement and drives conversions. From custom fields to autofill capabilities, there are plenty of ways to customize your form for more engaged leads. Consider these top 6 Pardot Form Features as you plan out your 2023 marketing strategy – they could help take your lead generation efforts to the next level! If you need to hire Salesforce Development Company in USA then Endive Software is the leading Salesforce Development Company in India providing the best Salesforce Development Services in USA and India.
