Introduction to Salesforce Spring ’23
Salesforce Spring ’23 is right around the corner! This release is packed with amazing new features and enhancements. Here’s a quick introduction to some of the most exciting changes coming in this release:
– The all-new Lightning Experience UI is now available for everyone! This sleek, modern interface makes it easier than ever to get work done in Salesforce.
– A brand new Home page gives you quick access to the most important information and actions you need.
– The Files home has been redesigned and now includes recently viewed files, groups, and channels.
– You can now customize the Salesforce Mobile app to match your company’s branding.
– Einstein Discovery is getting an upgrade with predictive modeling capabilities.
These are just a few of the many great new features coming in Salesforce Spring ’23. Be sure to check out the release notes for more information on what’s new.
Account Discovery
Salesforce Spring ’23 Release is all about helping you find and connect with your customers like never before. The new Account Discovery feature allows you to see all of the people and organizations associated with an account, even if they’re not explicitly listed as contacts. This means that you can get a complete picture of your customer’s ecosystem, including their subsidiaries, partners, and suppliers.
In addition, account discovery also provides valuable insights into relationships between accounts. For example, you might be able to identify opportunities for upselling or cross-selling by understanding which accounts are related to each other.
To help you get started with account discovery, Salesforce has created a set of best practices that covers everything from setting up your org to using the feature in everyday sales and marketing activities.
WhatsApp Business Messaging: Direct Integration
Salesforce has announced a new direct integration with WhatsApp Business Messaging. This means that businesses using WhatsApp Business Messaging can now use Salesforce Einstein to automate their customer interactions and improve their engagement.
This integration will allow businesses to:
– Use Salesforce Einstein to automatically respond to customer messages
– Analyze customer interactions and understand customer sentiment
– Automate sales and marketing processes
– Improve customer engagement
The integration is currently in beta and will be available later this year.
Salesforce Contact Centre: Insights & Scheduling
Salesforce’s new Contact Centre Insights and Scheduling features give call center managers greater visibility into call center performance and allow for more accurate staffing. These features are part of Salesforce’s Spring ’23 release, which also includes enhancements to the Lightning Experience, Salesforce1 Platform, and Einstein Analytics.
Contact Centre Insights gives call center managers a real-time view of key performance indicators (KPIs), including abandoned calls, average handle time, and first call resolution rate. This data can be used to identify issues and Bottlenecks in the contact center.
Scheduling provides a way to create optimized schedules for contact center agents based on historical data. This can help ensure that the right number of agents are available during peak times while avoiding overstaffing during slower periods.
The new features in Salesforce’s Spring ’23 release will help contact centers run more efficiently and improve customer satisfaction.
Quick Promotion Setup
Salesforce’s Spring ’23 release brings a number of new features and enhancements to the platform, including quick promotion setup for Salesforce Marketing Cloud users. This new feature makes it easy to create and manage promotions directly from within Marketing Cloud, streamlining the process and making it simpler than ever to take advantage of Salesforce’s powerful marketing tools.
To get started, simply log in to Marketing Cloud and navigate to the Promotions tab. From there, you can create a new promotion by providing basic information such as the promotion name, start and end date, and target audience. You can also specify which channels the promotion should be sent through, such as email, mobile, or web. Once you’ve created your promotion, you can use Marketing Cloud’s drag-and-drop interface to design your campaign and add content.
With quick promotion setup, there’s no need to waste time configuring complex settings or worrying about compatibility issues – simply create your promotion and start sending out great campaigns that drive results!
Automotive Cloud Intelligence
The Salesforce Spring ’23 release includes new features and enhancements for automotive dealerships using Salesforce. These include:
-A new Einstein Prediction Builder for forecasting vehicle sales
-Enhancements to the Vehicle Inventory Management app, including support for multiple locations and stock levels
-A new Service Booking app to help customers schedule service appointments online or in-person
-A redesigned Lead Management experience that makes it easier to track and manage leads throughout the sales process
Service Process Automation
Salesforce Marketing Cloud is now even more powerful with the addition of Service Process Automation. This new feature allows you to automate service processes using Salesforce Flow. With Service Process Automation, you can easily create and manage complex workflows for your service team. This will help you save time and money by automating repetitive tasks.
Conclusion
All in all, the Salesforce Spring ’23 release is packed with enhancements that will help businesses make their customer experience more personalized and engaging. With new features like the Salesforce Conversations App Builder, Data Integration Hub, Lightning Voice, and enhanced AI capabilities, Salesforce customers can now create powerful engagement experiences across multiple channels. Whether you’re a small business or an enterprise organization, this release gives your business access to cutting-edge technology to make every interaction memorable for your customers.
